It is a well known fact that the Internet has leveled the playing field for companies of all sizes to reach customers by reducing the cost of advertising, marketing and selling products and services. The US e-commerce market alone exceeds $150 billion as of 2009 and continues to grow at double digit rates.
Previous methods of growth - opening outlets or catalogue selling - were often slow and expensive. Now, solid products can take off quickly with the right combination of design, software and online marketing strategy. With reasonable budgets, companies and individual of all sizes can still seize opportunities in the kaleidoscope of new niche markets created by online shoppers.
Just as e-commerce as opened local and national markets to any company, so too has it opened international markets to companies with the foresight, patience and willingness to follow best practices to capture those markets. Unlike a typical e-commerce site, an international e-commerce web site strategy should be a cross-functional project to ensure success. The following considerations typically apply:
International Marketing Services' has over 20 years assisting companies answering questions like this, and its subsidiary Polar Design has created successful e-commerce sites since 2000.
Directly or with local partners, we answer these questions in a way that ensures your investment in an international market is successful. Please contact us for a review of your international e-commerce objectives, review of our capabilities and a demonstration of our e-commerce projects.